Wests Went Pink…and raised over $9,320 for HBCF

Newcastle truly went pink this October for Breast Cancer Awareness month and so too did The Wests Group and their suppliers, raising more than $9,320 by turning burger buns pink.

Wests took the opportunity to not only support the cause financially, but to help raise awareness by offering guests the option of ‘Going Pink’ when ordering a burger at any of their venues every day and night in October.

Each guest was given the option of having Wests and its suppliers donate $5 from their burger purchase to local charity, Hunter Breast Cancer Foundation (HBCF). The HBCF provides those being treated for Breast Cancer and their families with supportive services to help lessen the burden on families during this challenging time.

The pink buns certainly got the attention of members and guests with their raspberry pink glow, selling a total of 1,864 pink burgers during the campaign.

Together with West’s suppliers – Red Funnel, Top Cut, Rarity, Newcastle Seafood Company, M&J Chickens and Reward Hospitality all supported this $5 donation from every pink burger sold in October.

Wests thank our members and guests for supporting this worthy cause by ordering our special “Go Pink” burgers during October. These charitable organisations rely heavily on local support, and we’re proud to have supported such a cause.” Comments The Wests Group Australia CEO, Philip Gardner.

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